How to Structure a Dissertation

How to Structure a Dissertation?Chapter and Sections Explained | General Structure of a DissertationMany students are confused about the dissertation structure requirements given to them by their tutors, and getting this wrong will affect their final grade. Below you will find an easy to follow guide to structure a dissertation. It is recommended that you create the titles and subtitles before you fill the dissertation with content, and determine how long each chapter will be to make up the required dissertation word count. How to structure a dissertation The following guide gives you the general rules of dissertation structure used for dissertations that include primary research: ? Title Page Make sure that you check the information that needs to be included in the title page. Some institutions ask for the total word count and your supervisor’s name, as well as your personal and course information. ? Dedication This page is often neglected by students, but has an important role in structuring your dissertation. You need to dedicate your work to a person, institution, or cause. As an example, you might dedicate your dissertation to the institution that supported your research. ? Acknowledgements This short part of your dissertation will acknowledge the support and help you received from your tutors, institution, or colleagues. ? Abstract A summary of the dissertation, including purpose and findings. ? Table of Contents ? Introduction This introduces the study and establishes the research context. It should include a statement of the problem under consideration, the objective of the research, what or who is included in the study, and an overview of the structure of the dissertation. ? Literature Review This gives an extensive background to relevant theories. It should explore and critique past research and any explanatory models. It should end with the research questions to be answered by the study. ? Methodology This part of the dissertation structure sets out the way the study was carried out, and should include subsections, such as: i. Research philosophy ii. Approach and strategy iii. Data collection and analysis iv. Issues with access to subjects / data, v. Reliability vi. Validity and applicability vii. Ethical issues and any limitations related to your research ? Results This section sets out the results of your study. The emphasis is upon raw data rather than interpretations and conclusions, and you might want to create tables or/and charts to improve the structure of the dissertation and present your results more clearly. ? Discussion This part of the dissertation discusses the results in a wider context, and links with themes drawn out during the literature review are considered. Further, you will have to critique the theses and theories discussed in the literature review section based on the results of the study. You need to state whether the evidence provides support for the research hypothesis. Each research question is discussed with reference to the evidence. This section also provides a brief recapitulation of the literature review and methodology. ? Conclusion This dissertation section summarises the study. No new material is to be introduced here, but drawbacks of the study can be included, and recommendations for future research can be made. ?References These must be listed in the format approved by your university. ?Appendices This important part of the dissertation includes questionnaires, tables, transcripts of interviews and statistical outputs. As appendices are not part of your total word count , they can be useful for holding information where you are worried your word count is too high. Chapters of a Dissertation Explained The main purpose of the dissertation structure is to present your research and ideas in a logical way. If you know how to structure a dissertation the correct way, you are more likely to get it right the first time, instead of being asked to make amendments for months before it can be accepted by your institution. The introduction’s purpose is to inform the reader about the purpose and setting of the study. The literature review shows your institution that you have completed the required background studies. To state your methodology, you must be aware of different research approaches and methods in your selected academic field. The Results section of the dissertation must be structured in a way that the outcomes are easily interpreted by the reader. You can voice your criticism and reflect on the findings and theories in the Discussion section. In the Conclusion and Recommendations section of the dissertation, you must show that your research has delivered important knowledge for a certain industry or field of study. The Literature Review Structure In this section, you need to compare and contrast the views of different authors on the issue you are researching, highlight the gaps and contradictions in current literature, and demonstrate how your study is related to current and past research. If you are confused about what to include in this dissertation section, ask our our site experts on structuring your literature review. The Correct Dissertation Methodology Structure You will need to state your research philosophy: either positivism, interpretivism, or post-positivism. In the next section, you have to state your research approach, followed by strategy and research design, data collection and analysis methods, and finally the ethical considerations, validity, and generalisability of the research, as well as the limitations of the study. For a full guide on how to structure a methodology chapter, check out our detailed our site guide on methodology structure. How to Clarify the Dissertation Structure Requirements Most colleges and universities publish their guidelines on dissertation structure. You might want to clarify the word count requirements and referencing guidelines for each chapter with your professor before you start working on your dissertation. Remember that each field of study and institution have their own specific requirements for word count, formatting referencing, and chapters, so you must obtain information and should not rely on general information on structuring a dissertation. You might need to seek further advice and guidance on how to structure a dissertation and what to include in each chapter. If you have any specific queries or questions, you can submit your question to the our site support page, and get an expert in your academic field give you further guidance.Do you need help writing your dissertation or thesis? Contact Us TodaySummary Reviewer Admin – Robert Gil Review Date 2017-07-25 Reviewed Item Structuring a dissertation Author Rating 5

Analysis of Dubai Development Model with relevance to India

Table of Contents l. Introduction and Dubbed Policy Relevance to India II. Challenges faced by both India & Dubbed Ill. Policy Changes – What can be adopted by India & Dubbed from each other IV. Business Context of the policies in India & Dubbed V. References To: The Leaders of the Business Association of India From: Hull Consultancy Group Date: Reason: Analysis of Dubbed Development Model and relevance to India Dubbed Is one of the most flourishing clues In the world attracting people from all over the world with a strong economy.India being a part of the BRICE nations and with the ambition of being perceived as a developed nation need some changes economically and politically. Could the Dubbed model work in India? L. To analyses how Tuba's model can be relevant to India we need to look at various different factors. Looking at the model of Strategy, Structure and Resource we could make some comparisons of how Dubbed is similar to India. Dubbed India Relevancy Strategy Economi c Development Political Stability Import Talent & reliance on foreign companies in Dubbed. Logistical Hub and this promoted with good port facility.Strong ties with other Emirates Strong & Continuous Leadership Relaxed religious laws although still Islamic focused. Focus on education, medical & engineering sectors good. Primary sector of Agriculture not ignored. Infrastructure development, cities and broadband development is another major focus. Political Stability Member of the BRICE countries. Democratic government with secular laws. Relevant Infrastructure development at the ports as the south of India is also strategically located. Strong ties between cities Egg: Bangor & Hydrated can be made Low Relevance One leader strategy may not be applicablePolicy of importing talent for domestic needs. Structure City vs. Rural Development Education system City vs. Rural Cluster focused for companies and development towards ABA Dhabi close to the coast line. Old Dubbed vs. New Dubbed Educa tion System Focus is on introducing more foreign universities. Satellite city structure. New development outside major cities towards small towns. Egg: Whitfield, Oneida. Infrastructure development in rural areas. Good education system after British colonization. Science & Engineering has special focus. Focus on rural areas education. Cluster structure could be replicated.It is already done in a few places but could be done in most cities. More foreign universities can be introduced in India. Not Relevant Old city vs. New City is already in place in some cities. Egg: Delhi Resources Natural resources Human Resources Population- Low Manpower (Skilled, Unskilled, Technical)- Low Natural Resources- Low Alliance with ABA Dhabi for resources- High Population- Very high Manpower (Skilled, Unskilled, Technical)- High Natural Resources- High Alliance with other states or countries for resources- Low Alliance with neighboring countries or other BRICE countries for resources can be Dade.II. T o analyses if Tuba's model can be adopted by India, the challenges faced by both countries should be analyses further. Policies used by Dubbed for the above mentioned challenges are: 1 . Quality of Education: AAU government invested up to Dabbed invested on improving general education. Solution : They have a partnerships with several international schools in order to improve their education system. 2. Policy relevance to India is low. Main issue faced by India is inaccessibility in rural areas.Extreme poverty is another problem Solution- Mandatory CARS activities enforced by the government. Secondly broadband services to provide education by internet in inaccessible areas as done in Gujarat . 3. Quality of Health care : Expanse have expressed their lack of confidence in the Dubbed Health care services. Solution: To improve medical quality partnerships with international organizations like ‘John Hopkins' and ‘Cleveland ‘ medical centre have been made. Policy relevan ce to India is low.Issue is infrastructure with lack of sanitation and clean water causing illness. Lack of roads or transport makes it difficult for unmet needs to be fulfilled. Solution: Having infrastructure projects like the ones in Gujarat as initiated by the current prime minister is a better solution then attracting foreign medical care. 4. Expiate Migration : Tuba's over reliance on expiate employees. Competition from nearby countries like Qatar and Oman. Solution : Better infrastructure, attractive surrounding and tax free policy Similar problem with rising unemployment.Solution: Foreign companies can be attracted like in Dubbed but a realistic solution would be to encourage local entrepreneurship in order to create Jobs. Dubbed is conscious about the over reliance on fossil fuels to generate power Solution: Collaborations with Policy relevance to India is again low. Energy requirement in India is massive compared to AJAX. There are local companies with renewable technologi es which needs to be promoted. Solution: Collaborating with foreign companies is a temporary solution though it can be done.Natural gas exploration and nuclear energy long term solution. Ill. Many of the policies used for Dubbed are not recommended for India. These are because of many reasons like the Population, different Industrial focus, focus on domestic development including talent and technology. To further analyses this and understand what policy changes can be adopted for either India or Dubbed we need to look at the and the ‘Fragile Failed State' Index. The Fragile State Index, is an index which focuses on the stability of the nation on 3 different factors: 1.Economic: Uneven economic development, Severe Economic decline 2. Social: Demographic pressures, Massive refugee movement, Group grievances 3. Political: Crystallization, Progressive Deterioration, Security apparatus , Ethnic cleansing Based on these criteria, India is ranked at 81 which is categorized as ‘ High Warning and I-JAKE is inked at 143 which is considered a stable society. Under Economic , India has huge inequality in incomes and some states like UP, Briar are not highly developed. There are refugees movement and grievances from the lower class or religious sectors in society.Politically India is democratic and secular and given the religious and cultural diversity in India that an Autocratic rule would only increase the trouble in the country. Policies which India could copy from I-JAKE is to have infrastructure development, which could be awarded to foreign companies as this is the major problem in India. Better infrastructure could lead to solving some of the other problems like better education, reducing group grievances when people have the same basic facilities, and make uniform economic development.Security could improve with better roads and reaching in time . Infrastructure and roads have been a key element of all great civilizations starting from the Romans till mo dern countries like I-JAKE , Germany and the USA. If Infrastructure development has to be rapid foreign investment and companies would be essential. Having one religion and an autocratic government with very low population solves means that AAU does not face cost of the problems which India faces and thus makes it a very stable economy.However their reliance on foreign investment and technology, education is too high. This could bring about economic downturn to I-JAKE in the future. The change of policy which I-JAKE requires is to increase the amount of local universities and improve local education and businesses. A major aspect of doing business in any new country could be the ‘Corruption' in the country and ‘Business regulations' in the country. The ‘Ease of Doing Business' index helps analyses the conduciveness of a country to start a business.The factors considered are Infrastructure, Poverty ratio, Credit lines available, Tax rates, Educations standards , Reg ulations etc. Based on these criteria lets compare India to I-JAKE India- ease to do Business, Rank-134 Factors favorable are: Improving infrastructure Highly educated society Annual GAP expected to increase and best in South Asia Factors unfavorable are: Infrastructure still poor in many parts IN per capita is low Regulations are rigid High taxes Low credit lines as compared to I-JAKE Political rules favoring local companies Factors favorable are : Good infrastructure No taxesHighly educated people (mainly expanse though) Good autocratic leadership conducive to business High IN per capita Annual GAP best in MEAN region Factors unfavorable Expensive to run a business Need to attract talent from abroad Corruption is another major factor which businesses consider. According to the ‘Corruption Index' I-JAKE ranks at 26th whereas India ranks at 94. This shows that there could be a fear of corruption for businesses to enter India. ‘V. Businesses in India could play a major ro le in making some minor changes which would enable the country to become more business conducive.Collaborations or JP with foreign companies- This would attract more funds which would enable them to expand faster and also reduce unemployment. CARS activities to improve education and sanitation facilities. If CARS activities are not feasible Join with Social welfare groups like ‘Magic Bus' Transparency in business activities and raise awareness to reduce corrupt activities. Work closely with government to improve their sustainability and becoming energy efficient. Factories investing in machinery to have energy efficient equipment. Business in Dubbed could also take certain steps awards helping the local Political and Economic situation.Work with local universities and help hire local Emirate graduates. Take specific measures towards Energy conservation and sustainable measures Medical related companies can provide training for local Emirates. Considering the various factors th ere are some ideas and policies that either country can adopt. However the two countries are vastly different. While AAU is an autocratic society, it mainly focuses on one major sector locally which are the Emirates. Decisions are made and executed quickly as no consensus is required from the caked by huge funding which enables them to accomplish their goals.However in the long run the reliance on the foreign countries cannot be relied upon and local education and entrepreneurship definitely needs to be improved like what is been focused in India. India on the other hand is a very diverse society and it cannot focus on any major ethnic group. As it is also a huge country with a population of 1. 2 billion decision cannot be made by an individual. The consequences have to evaluated. Also despite the availability of natural resources funding is not as direct and easy like in Dubbed.Like some of the European countries they try to focus on agriculture and education, as in the long run th is would make their society self-reliant and not lament the lack of natural resources. There is a need for infrastructure in the form of roads of pipelines and sanitation facilities but the funding is not direct. Hence the rule of a mandatory CARS fee is created. Lastly to have a long term sustainable economy they need local entrepreneurship which they are focusing in many different areas like Finance, Infrastructure, Engineering, and Renewable Energy.

Are Cell Phones Good for Health Essay Example for Free

Are Cell Phones Good for Health Essay Talking on a cellular phone or living near to a cell site does not cause cancer, according to a report by the Royal Society of Canada. The society looked at GSM networks, mobile phones, cell site antennas and roof top aerials, on behalf of Health Canada. They did, however say that the existing safety limits for maintenance staff working on the cell sites, and should be revised to take into account possible damage to the eyes, due to the unique physiological make up of the eye. † Upgrade handsets: If you are using too old handset, upgrade it to some recent handset which has released in last 1-2 years. Recent handsets use low power and take care of reflections to save battery as well as high radiations. Use standard handsets: Some cheap mobiles do not maintain standards. Always use handsets from branded companies. Cheap phones can be harmful to life. Use Bluetooth: Use Bluetooth headset/hands free to talk on phone. Bluetooth operates on low frequency. You can put the phone in back pocket. Use PC software: SMS chatting is most common in youngsters. Most of brands provide PC connectivity software’s; some 3rd party tools are also available. Connect cell phone to PC through Bluetooth, keep mobile at a distance and enjoy SMS. Use Flight Mode: Switching off and on mobile might be tedious when it’s not in use. Use flight mode profile of phone to deactivate radio signals, it will perform same operation as switch off but keeping other functions on. Avoid Mobile Internet: Get a wired internet connection for PC to use at home. Avoid using mobile internet connections (GPRS and 3G based). You will always find a cheaper wired internet option in this competitive market. Are Cell Phones Good for Health. (2017, Jan 20).

Should cell phones be allowed on airplanes Essay - 1

Should cell phones be allowed on airplanes - Essay Example Federal Aviation Administration looked at thousands of flight records and failed to find a single instance in which equipment was affected by a wireless phone. The study was conducted by RTCA Inc., a nonprofit organization that sets industry standards for airplane electronics.†(Airlines ban†¦.) Plane makers Boeing Co. and Airbus Industries have bombarded their aircraft with cell-phone frequencies and discovered no interference with communication, navigation or other systems. One likely reason that no problems were found: cellular phones dont operate on any of the frequencies used by airplane systems. "The airlines are misleading the traveling public," says John Sheehan, who headed the RTCA study and says he has often used his own cell phone in the sky. There is no real connection between cell-phone frequencies and the frequencies of the navigation or communications systems.† (Airlines ban†¦.)These evidences notwithstanding, use of cell phones on private and commercial aircrafts is banned by the FAA and the Federal Communications Commission. The benefit of doubt is given to its potentiality to interfere with ground-to-ground cellular transmission. There are other technical aspects. The electrical charge from the batteries in majority of the handsets is in excess of the standards of the plane makers. In theory, this is a problem. The devise has the potentiality to cause interference with the electrical systems of the airplane. The aspect of economic incentive is not ruled out. The carriers get a part of the revenue earned from the telephones. The charge is about $6 for a one-minute call, and this works out to more than 20 times of the normal cell-phone rates. The in-flight telephones also work on cellular technology. In the meanwhile, the ban is enforced strictly. Neil Whitehouse, a British oil employee, is serving a 12 month’s jail sentence for refusing to switch off his cell phone on a British Airways flight from Spain. Apart from the

The My Lai Massacre Essay Example | Topics and Well Written Essays - 1000 words

The My Lai Massacre - Essay Example In the end people, departments and institutions flew blame from right, left and center with just a handful of people bearing the burden of prosecution despite it being quite clear that many more had been involved. The power structure at the time actually did well to evade harm from the incident not considering that it was the source of the main problem that not only architected the massacre but also tried to sugar coat it in the name of a bigger and justified war in Vietnam that was supposedly being pursued to protect American interests abroad. According to Olson and Roberts, a few days before the My Lai massacre, there were increasing number of heavy losses and casualties on the side of American soldiers (13). These were caused by snipers, booby traps and mines. SGT George Cox is one of the notable soldiers who died from a booby trap while on patrol just two days before the massacre. Those who died or suffered injuries were mostly on patrol and most of these happened near My Lai ham let. These incidents had slowly undermined American forces’ strength and ability to neutralize the Vietcong operating mainly from My Lai hamlet. These Vietcong units had managed to remain intact owing to their continuous execution of small-scale operations (14). The massacre itself took four hours where more than 400 civilians were killed by American forces from 0730hrs. The operation in My Lai hamlet started by aimless shooting around the selected soldiers landing spot and it went on for about three minutes. This was done not to kill anyone in particular but to disburse any enemy within that proximity so as to ease the access towards the hamlet. This however resulted to widespread panic from those inhabiting the hamlet that morning. Soldiers for the next 30 minutes edged towards the hamlet loaded mainly with pistols and M-16s on full automatic. The soldiers split up at around 0800hrs and begun a thorough search for Vietcong and their weaponry. In this instance lack of coordi nation started and resulted in haphazard turn of events. Frustration creped in and soldiers started shooting at anything that moved. â€Å"Soldiers shot old men sitting outside their homes, women carrying water, children searching for places to hide. †¦women were raped at gunpoint†¦Ã¢â‚¬  (22). 1LT Calley is a notable figure and was to blame for a great deal that happened that morning. However, Charlie Company herded Vietnamese in order to guard them and not to kill. Calley testified to have plainly ordered his soldiers to kill the Vietnamese whether armed or otherwise where the latter turned to be the absolute scenario. This resulted in many unarmed civilians grouped up and shot in cold blood while Calley himself was involved in most incidents. At this point an army photographer, Ronald Haeberle was taking all the action as it happened. It is important to note that only a few soldiers in the Charlie Company engaged their arms in the morning slaughter. Another was Hugh T homson Jr. who was a pilot at the time and who tried to intervene and stop a group of soldiers from killing a group of Vietnamese. What had happened all morning was nothing short of a massacre against the people of My Lai. The whole operation resulted to recovery of only three weapons. Reported official figure at that time was the killing of 128 enemies. This immediately followed efforts of cover up starting with Captain Medina. The military was made deeply aware of the incident on 29 March 1969 through a letter by Ronald Ridenhour. This led to deeper investigations which revealed a

Intro to Macroeconomics Assignment(7 Questions) Assignment

Intro to Macroeconomics (7 Questions) - Assignment Example In comparison, the investment curve determines how much money a consumer will invest at available interest charges. This is determined by the expected net profits from the available investments. One main determinant of this is the non-changing non-interest rate determinants, which are the same as the determinants of the consumption schedule. The investment schedule is considered less stable than the consumption schedule since it is determined by the interest rates as compared to the income of the individual. Built in stabilizers refer to government policies that cause budget deficits to grow during economic downtimes, or cause surpluses to increase due to increased economic recession. Two examples of built-in stabilizers are tax structures and government spending. In the computation of the Gross Domestic Product of a country, the gros private investment (Ig) is an important factor. This is because the gross private investment provides a measure of the future financial state of the country. The gross private investment is calculated as the sum of the replacement purchases of the population and the investments done to gain inventory. The net private investment is calculated as the above figure less depreciation experienced in the country. An increase in the gross private investment serves to increase net GDP since the factors of the sum are also included in the factors of the GDP. The bearing of the marginal propensity to consume and the marginal propensity to save (MPC and MPS), both have bearings on the spending multiplier since they are both factors of the formula for the multiplier. When the MPS is given, the multiplier is calculated as the reciprocal of the MPS. When the MPS is 0.6, the multiplier is 1.667, when the MPS is 0.75, the multiplier is 1.333, and when the MPS is 0.8, the multiplier is 1.25. The open economy multiplier is given by the equation, 1/(1-MPC + MPM), while the closed economy multiplier is given by 1/(1-MPC). Built in

Recycling, Reducing and Reusing Essay Example | Topics and Well Written Essays - 1000 words

Recycling, Reducing and Reusing - Essay Example Moreover, the examination of the recycling procedure with appropriate examples will also be discussed in the essay. The selected recycle journal template is comprised of diverse sorts of products that can be effortlessly recycled as well as reused. These products encompass newspapers, aluminum cans, milk jugs, glass bottles, magazines, water bottles and detergent containers among others. Moreover, the units of the aforesaid products can also be identified to be portrayed in the selected recycling journal template (Argosy University Online Programs, 2011). It can be affirmed in this similar concern that recycling is the method based on which a community can diminish wastes. Waste minimization is necessary to curtail the quantity of the waste materials to be recycled. It is worth mentioning that by recycling, reducing along with reusing the wastes, the selected community i.e. Fayetteville City will be able to decompose the waste products and also in generating greater awareness about the importance of recycle in the community. Specially mentioning, the quantity of waste products that are to be recycled is mainly determined by two important factors. These include the population of a particular community and the consumption patterns of the items. In coming years, it is projected that the population of Fayetteville City may increase. Thus, with the increase in the population, it is anticipated that there will be a subsequent increase in the volume of the waste products to be recycled. Based on the provided recycling journal template, the total unit including all the waste products that have to be recycled is 51 (Argosy University Online Programs, 2011). Therefore, it reflects that the total garbage, which could be recycled by the community i.e. Fayetteville City is 10424808 units. The calculation has been presented hereunder. It is vivid that a huge figure of total waste products can be recycled and reused. The thrash, which could be

Smoking statistics in Great Britain Essay Example | Topics and Well Written Essays - 1000 words

Smoking statistics in Great Britain - Essay Example Smoking is incontestably one of the dangerous habits that impose great danger to both smokers and non-smokers. The issue of smoking is a very important matter that needs keen observation due to its worldwide effect. Apart from health problems, smoking also affects the economy of the countries since there are several great hardworking citizens who regularly lost their lives due to smoking. Most governments in the world set big budgets to fight smoking habits instead of using the funds in other sectors that can improve the general lifestyles of their citizens. It is therefore paramount to address smoking and other smoking related issues, as we tend to head to a smoking free world with an intention of saving our lives and economies. This piece of writing features the burning issue of smoking in UK. According to Cancer research in UK, tobacco was initially introduced in UK in the 16th century where it was being smoked in pipes, which later turned to snuff taking and cigar smoking. There has been a record increase in smokers among men since its introduction especially in 1945. Smoking in UK involves both men and women but the number of men smokers are more compared to woman. Smoking is not a common habit among women as compared to men. According to Health and Social Care Information Centre (HSCIC) which gave statistical report regarding smoking such as prevalence, habits , attitudes, NHS costs and deaths from smoking related diseases current smokers smoked average of 12.7 cigarettes per day where 20% of the smokers were adults who were aged 16 and over. The report also found that 25% of pupils aged 11 to 15 had tried smoking where as 5% were regular smokers. The number of adult smokers in UK reduced from 39% in 1980 to 20% in 2010 where those aged 20-34 reported the highest prevalence rate of about 27% and adults aged 60 and above reported the lowest prevalence of 13% in 2010. The majority of smokers begin smoking at teenage and the addiction intensifies when they become adults and at this stage, it becomes very difficult to quit the habit. People smoke for different reasons such as the need for adolescent to look mature, peer influence and finally to try out. The fact that most old people such as parents and relat ives smoke, lures the children also to smoke so that they can also look mature. Children may at times be involved in smoking if they see their friends and their peers smoke perhaps to be accepted. People have the tendency of experimenting prohibited things so that they can actually find out the reason for it being outlawed. Parents and the government normally prohibit smoking among children hence making the children sneak away and smoke. It is however interesting to note that grown-ups smoke for some reasons different from the children such as relieving them from stress and pressures due to economic or personal problems. Adults feel that smoking make them feel relaxed or boost their energy as they undergo difficulties such as family burdens or relationship challenges. Adolescent stage is the right age of ascertaining whether a child will be a heavy smoker or not by paying much attention on their behaviors. Smoking vs Demography Marital status according to the HSCIC, plays a signific ant role in smoking where most smokers are reported to be either divorced, separated or unmarried. However, single people are not likely to be chain smokers as it is in the case of the separated and the divorced individuals who take most of their time smoking due to frustrations. The married people are said to be less likely to smoke compared to the unmarried and widowed individuals. Smoking Vs Socioeconomic It is fascinating that the degree of smoking also depends on socioeconomic class where the people in the manual and routine groups were found to comprise of heavy smokers compared to people in the management and specialized groups. Most people in the higher socioeconomic cla

Apple (Motivation and leadership) Term Paper Example | Topics and Well Written Essays - 1500 words

Apple (Motivation and leadership) - Term Paper Example Leadership is the driving force behind the success and failure of business organisations. It determines the way resources are utilized and human capital is led for the welfare of the entire company. The kind of leadership that a company has is responsible for its growth and expansion and the creation of competitive advantages in the environment (Noe 2013, 24). Successful businesses have leaders who understand the changing business trends and devises strategies that are in tandem with these changes. This paper examines the human resource practices are Apple Inc., showing how they have been essential in steering the company to its status as one of the best company in the manufacture of various kinds of consumer electronics. Apple Incorporation is an American company that is among the world’s leading companies in the productions of electronics and related peripherals. The company’s main line of operation is production of computer softwares and other related electronics such as mobile phones among other gadgets (Grady 2009, 7). Some of the products that the company has been well known for include the iPad, iPhone, iPod as well as Mac computers. The company has been expanding and increasing is presence in many countries, it is estimated that at the start of 2014, it had established close to 400 retail stores in more than 15 countries worldwide (Grady 2009, 11). In addition, the company has developed online stores to appeal to clients who do shopping online, on this stores, the company sells computer hardware as well as different other related softwares. However, despite the progress that the company has been making, training employees remains its main activity in a bid to remain competitive and keep pace with rivals. Human resource functions at Apple Inc., have been significant in the process of helping the company to remain relevant and competitive amidst the changing business environment. It is important

Government re-investment of tax revenue and the impact on Income Research Paper

Government re-investment of tax revenue and the impact on Income inequality - Research Paper Example Where merchandise have a low versatility of interest (they are cost inelastic), an increment in tax or debt will prompt a little lessening sought after insufficient to counterbalance the higher duty gathered from every unit. Several studies have focused on the effects of changing tax rates and tax revenues available for reinvestment on the income inequality. While there is most likely, a tax reform can affect financial decisions, it is in no way, form self-evident, that tax rate slices will at last prompt a bigger economy. Feenberg and Poterba (145-177) mentioned that while the rate cuts would raise the after-tax form to working, sparing, and contributing, they would likewise raise the after-expense wage individuals get from their current level of exercises, which decreases their need to work, spare, and contribute. The main impact ordinarily raises financial movement (through alleged substitution impacts), while the second affect regularly diminishes it (through purported pay impacts) (Burtless & Hausman 1103-1130; Diamond 83-95). Moreover, on the off chance that they are not financed by using cuts, tax breaks will prompt an increment in government acquiring, which thusly, will further decrease long haul development. The chronicled proof and reenactment investigation is steady with the thought that tax reductions that are not financed by quick using cuts will have minimal positive effect on development (Feldstein 28-43). Tax reform is more mind boggling, as it includes tax rate cuts and additionally base-expanding changes. Feldstein (551-572) alleged that there is a hypothetical assumption that such changes ought to raise the general size of the economy in the long haul; however, the impact and greatness of the effect are liable to impressive instability. Kaplan et al (999-1003) added that one reality that regularly escapes unnoticed is that growing the tax base by lessening or disposing of duty consumptions

United States War Against Iraq in 2003 Essay Example for Free

United States War Against Iraq in 2003 Essay The debate on the rationality behind the justification of the United States war against Iraq in 2003 calls various levels of analysis. The same debate has been viewed by various human activists at different scopes of understanding. At one level, a portion of them argues that it was unjustified when arguing under the autonomy of the civilian population and other members of the armed forces who were killed and injured in the process. As a requirement of any war attack, the human rights commission requires that the civilian population should be separated from the armed forces. They and their property should not be an object of attack. On the other point of view of human activists, the U. S attack in Iraq was a fundamental step towards liberating the country and the world in general from the dictatorship rule of Saddam Hussein. However, the debate implication would only be valid on weighing out the strengths of the two opposing sides. (http://www. globalpolicy. org/security/issues/iraq/attackindex. htm) Broadly, the justification of the war is cordial towards parameters of safeguarding humanity when our argument is based on essence and intention of the war. Unlike how many people, states and organizations percept, this was not an exercise towards elaborating to the global community the powers that were held by U. S over the global community. However, a counteractive and an opposing argument to what is conceived in the minds of such persons would be used to describe analyze who Saddam was under the context of global peace and harmony. Generally, the historical background of Saddam’s dictatorship has its roots since many years ago. Through the historical background of his dictatorial leadership, it would be logical to relate adequately and strike a balance between the effects of the U. S attack and the relative effects of Saddam to the world at large. On grounds of human rationality however, it could be argued that the invasion was a crucial modality towards restituting the Iraq state and the contemporary world of their democracy and liberty that had been intercepted by Saddam. He could have been argued as an icon behind the compromise of the global peace. Though the basic intention behind the invasion was to get Saddam out of power, the same scenario went ahead to compromising the civilian population rights through death and mass destruction of both private and public property. However, every threshold of such destruction and the relative destruction that had been done by Saddam should be weighed on a balance of which was more effecting. Generally, the mass killing by Saddam since his invasion on Kuwait coupled with other dictatorial killings in Iraq however out weighs the impact of the U. S invasion on Iraq in 2003. Few worlds and descriptions can be made on Saddam. Perhaps, we could say that he was brutal, dictatorial and a murderer who required any method of forcing him out of his power. However, since he had denied stepping down of his leadership, the only rational implement that could have restituted the contemporary world against Saddam’s dictatorial power was through invasion by United States. (http://www. globalpolicy. org/security/issues/iraq/attackindex. htm) It goes without saying that the massive genocide that was waged by Saddam would only been provided with amnesty through bringing justice into book. However, we are left to wonder on the exact scope of justified restitution which would have compensated humanity the negative effects characterized by merciless killings, genocides and war attacks by Saddam. On and above t5his, we should not forget about the weapons of mass destruction which included nuclear weapons that were in possession and manufacturing by Saddam. Rationally therefore, this invasion was an important step towards providing democratic amnesty to the global community that had been compromised by Saddam’s leadership. Both Iraq and the world in general were in fear of Saddam’s authorities. Great attribute should thus go to the United states in its provision of a benchmark towards contemporary democracy to the world. The effects of the invasion were far below the negative consequences of mass killing that had been caused by Saddam. Reference War Against Iraq: U. N Security Council. Retrieved on 15th May 2008 from http://www. globalpolicy. org/security/issues/iraq/attackindex. htm

Designing a database for a supermarket Essay Example for Free

Designing a database for a supermarket Essay 1,1 The problem and how I discovered it- I discovered the problem when I was buying in this standard supermarket and I saw that some of the products where expired and were stale. I also noticed that some of the buyers or consumers were taking this product without knowing the consequences of them on their body. This is a picture of the supermarket. 1,2 The Business- This business is of a supermarket which is located in Alejandra del Castillo in San Fernando in the south of the Island of Gran Canaria. I was doing a survey on the supermarkets as a consumer when I discovered that some of the products were stale. I told the manager about the problem they asked me for help. 1,3 The real User- The manager is the in charge of dealing with these type of problems. Although in this case Mr.Angel, the manager is not able to find the solution to this problem. In this case I have decided to help him and to provide a better service to the customer. 1,4 The current problem and inefficient- The current main problem is that the manager or the employees arent getting to know when the food is going stale or is running out of date. Im being asked to create or to find some kind of solution to solve this major problem. There are many problems with the method that the employees are using now which is to go around checking each and every product for there date of expiry. They have been facing many problems with their method. For example: *There arent as many employees as needed for this method. *It might result a bit boring *Can produce headaches and blurry eyesight. *Different products have their expiry date stamped on a different place. This can be difficult to find. *Maybe some of the products arent visible to the employees and do not look for their expiry dates. 1,5 The manual and PC way- Manual way-This problem can be solved by making six different sections and assigning six different people to look for the expiry date. Also I would like to include that it would also make the in-charges life more easier if the products were placed in a more visible and easier accessible place so that none of the products are missed out. PC way- This method would be a lot more easier because it wouldnt include as many people as the manual way. This method consists of creating a spreadsheet using Microsoft Excel. While learning I discovered a all new way of using excel. I mean that if the company creates as spreadsheet and inputs the amount of the product, the expiry date and include a photo and a brief description of the product and where it is located exactly. This would only involve one persons effort and would be a lot more efficient and would provide better services to the customers. 1,6 Objectives- *Create a Spreadsheet to solve the problem. *Create a chart showing before and after. *Create a Spreadsheet with the bar-codes and date of expiry. The date of expiry must be warned a couple of days in advance. * Use professional language. * Auto-fit values. * Dont make any errors * Check formulas TWICE * Use less staff. ANALYSE 2,1 Hardware- In my solution I will be using a LCD(Liquid Cristal Display) as an output device and a scanner or a 12,0 megapixel digital camera as an Input device, this is because I will need high resolution pictures or Photos to provide the company with the solution, i will also use a baar-code scanner to introduce the products bar-code. 2,2 Software- I am going to use Windows XP professional because its easier to use that the Windows vista and more complex than the Windows 2000 Operating System. I will be using OO(Open Office) Package so that I can provide or accomplish my solution correctly, I chose this becuse it has the same functions and options as the Microsoft Office but its free and can be downloaded easily An Anti-Virus will be required in case of any viruses are introduced into the computer Via Internet, I will choose the Kaspesky Anti-Virus because its more advanced and quicker, 2,3 Data Input- Data Type Collection Input Validation Bar-code Information Product Bar-code reader Not negative Photographs Image Internet Digital camera Not negative Graph Information Spreadsheet ToolbarTools Not negative Excel formulas Formulas User Keyboard Not negative 2,4 Data processing- 2,6 back up and security- As the Document we are doing is very important we must always remember to save it, this could save us a lot of typing because if there is a power cut documents wont get erased. We should remember to save our document every 5-10 minutes ,also we need to save it when we change or insert something manually. You should save it on your PCs desktop or in My Documents also it would be intelligent to save documents on two other or externel hard disks or send it to your own e-mail. The size of the file depends on the type, for example if it is done in excel, word or powerpoint , it would also effect the size of the document if there is facy coloured writing, outstanding writing or lots of pictures. Normally a word document of 10 -12 pages with three to four coloured pictures would weigh 294 KB (302.026 bytes), this means you would be able to save three thousand more files like this on a one gigabyte pendrive. Yes, I will set up passwords to my document incase a hacker or spammer brakes in and steals my data, this way I will be sure to have a unique solution to the problem. I can set passwords to documents by going on ToolsOptionsSecurity and set up the password. The Data Protection Act means the right to protect your own data, this is a part of legislation. We might use this because we need to consider the rights we have to protect our own typed data. IMPLEMENTATION 4,1 3 to 5 printouts with errors- -Error 1- The first error committed was that some of the pictures of the products are missing. This could lead to confusion and would seem difficult to identify the product. -Error 2- The second error was that some of the dates arent in the correct format. The Dash to separate the day from the month and year are missing. -Error 3- The last error made was that the currency wasnt in a correct format, some of the values were in euros and others were in pesetas. 4,2 Screenshots I will be creating 2 graphs, one to represent the number of products expired and the number of products close to expiry. It will look like this It will be a pie chart on the top left corner with a 3D look and the key on the left. This graph will tell the user the number of products close to expiry, this will warn the staff to put the product close to expiry in the front in order to sell it soon and it wont expire. The second graph in the spreadsheet will present the number of products expired. The bars will be in pyramid shape and with a 3D look, it will be on the left hand corner. The key will be on the right and the pyramids will be dark blue. It will be from A1 to D25.They will be dark blue. This is a new and a very effective method as it shows that lots of products are expiring and it warns the user to take a step forward in order to prevent the cheese expiring. The spreadsheet will have a main, the first one is to link to sheet two and the other one to sheet three. I have added the company logo. It will have a title in bold and underlined and an attractive backgound. I have included images to identify the product correctly. This could help the staff to find the product which is close to its expiry. I have added a button to change colour to red. This is a macro. 4,3 Test Results I have checked all spellings so that no mistakes or errors are made. Also it makes the spreadsheet look more professional and gives a good impression. It gives a high influence on reader and gives a professional feeling, I have included images of the product and i have also compared them to the original product in the supermarket so that the products look and are the same and this way if the name is typed incorrectly at least the employee can look for it and correct its name. I will be including the bar-code because it will de easier lo identify the product and also a mobile phone or a cordless bar-code reader can read it easily. This would make work a lot faster because more employees can scan the products at once. The number of products has been counted and double checked. Also there is a column showing how many articles there are and the days left for their expiry. An IF formula has been created to warn the incharge if there is a product with less than 2 days left for 4,4 Objectives I have created a spreadsheet to deal with the problem I have created a chart showing the before and after. I have included dates of expiry. EVALUATION 5,1 Objectives accomplished- à ¯Ã‚ ¿Ã‚ ½Use fewer employees à ¯Ã‚ ¿Ã‚ ½Create a graph showing the number of products expired before and after the method. à ¯Ã‚ ¿Ã‚ ½Create a spreadsheet à ¯Ã‚ ¿Ã‚ ½Create at least to graphs with examples showing products expired on the spreadsheet. à ¯Ã‚ ¿Ã‚ ½ Use spell-check to check spellings. à ¯Ã‚ ¿Ã‚ ½ Create a main menu to graphs on the spreadsheet. à ¯Ã‚ ¿Ã‚ ½Include product images à ¯Ã‚ ¿Ã‚ ½ Include dates of expiry and days left. I did use fewer employees because this method used to deal with the problem only needs employee to type in the data and possible two others to re-check dates of expiry. I did not create a graph showing the number of products expired before and after the method used to deal with the problem but instead I created a table showing this data because it is easier to find information. I confirm that I have created a spreadsheet to deal with this problem. I have created two graphs, one showing the number of products expired and the days left for expiry and the second one showing the name of the product and the number of them expired. I have used spell-check in my solution my gathering all data and pressing F7. This function uses the dictionary on the computer and corrects any errors. My spreadsheet has a main menu linking to graphs on other sheets. I did this by the hyperlink option under the insert option. I have included product images but they have been collected from the internet and arent accurate and therefore not reliable. 5,2 Test- 1. Do you think the objective number 1 has been accomplished properly? vv 2.Is the solution correct? 3.Is the layout or format correct? 4.Do you think the objectives could be improved? Or if others could be added and which? 5. Is the idea of the images correct? 6.Would it be a good idea to highlight formulas? 7.Which of the objectives do you think are invalid? 8. Which of the methods used to accomplish objectives could be improved? 9.Do you accept that it would be a better idea to create a graph rather than a table showing the products expired? 10. Do you think that the images should be taken of the actual product and not the internet? 5,3 I could improve I think that if I took the actual photo of the product it would be more reliable as it is taken of the actual article and maybe the internet gives the incorrect picture which could lead to confusion and problems. It would also be better if I check the spelling using a dictionary rather that the computers dictionary as word feed into it might be incorrect and mean something else.

Advantages of RTL, DTL and TTL Logic circuit

Advantages of RTL, DTL and TTL Logic circuit Introduction of Logic Gates A logic gate performs a logical operation on one or more logic inputs and produces a single logic output. The logic normally performed is Boolean logic and is most commonly found in digital circuits. Logic gates are primarily implemented electronically using diodes or transistors, but can also be constructed using electromagnetic relays, fluidics, optics, molecules, or even mechanical elements. In electronic logic, a logic level is represented by a voltage or current, (which depends on the type of electronic logic in use). Each logic gate requires power so that it can source and sink currents to achieve the correct output voltage. In logic circuit diagrams the power is not shown, but in a full electronic schematic, power connections are required. Resistor-Transistor Logic (RTL): Resistor-transistor logic gates use Transistors to combine multiple input signals, which also amplify and invert the resulting combined signal. Often an additional transistor is included to re-invert the output signal. This combination provides clean output signals and either inversion or non-inversion as needed. RTL gates are almost as simple as DL gates, and remain inexpensive. They also are handy because both normal and inverted signals are often available. However, they do draw a significant amount of current from the power supply for each gate. Another limitation is that RTL gates cannot switch at the high speeds used by todays computers, although they are still useful in slower applications. Although they are not designed for linear operation, RTL integrated circuits are sometimes used as inexpensive small-signal amplifiers, or as interface devices between linear and digital circuits. RTL Logic Circuit: Resistor-transistor logic (RTL) is a class of digital circuits built using resistors as the input network and bipolar junction transistors (BJTs) as switching devices. RTL is the earliest class of transistorized digital logic circuit used; other classes include diode-transistor logic (DTL) and transistor-transistor logic (TTL). Advantages of RTL Logic circuit: The primary advantage of RTL technology was that it involved a minimum number of transistors, which was an important consideration before integrated circuit technology (that is, in circuits using discrete components), as transistors were the most expensive component to produce. Early IC logic production (such as Fairchilds in 1961) used the same approach briefly, but quickly transitioned to higher-performance circuits such as diode-transistor logic and then transistor-transistor logic (starting 1963 at Sylvania), since diodes and transistors were no more expensive than resistors in the IC. Limitations: The obvious disadvantage of RTL is its high current dissipation when the transistor conducts to overdrive the output biasing resistor. This requires that more current be supplied to and heat be removed from RTL circuits. In contrast, TTL circuits minimize both of these requirements. Lancaster says that integrated circuit RTL NOR gates (which have one transistor per input) may be constructed with any reasonable number of logic inputs, and gives an example of an 8-input NOR gate. A standard integrated circuit RTL NOR gate can drive up to 3 other similar gates. Alternatively, it has enough output to drive up to 2 standard integrated circuit RTL buffers, each of which can drive up to 25 other standard RTL NOR gates. Diode-Transistor Logic (DTL): By letting diodes perform the logical AND or OR function and then amplifying the result with a transistor, we can avoid some of the limitations of RTL. DTL takes diode logic gates and adds a transistor to the output, in order to provide logic inversion and to restore the signal to full logic levels. Diode-transistor logic Diode-Transistor Logic (DTL) is a class of digital circuits built from bipolar junction transistors (BJT), diodes and resistors; it is the direct ancestor of transistor-transistor logic. It is called diode-transistor logic because the logic gating function (e.g., AND) is performed by a diode network and the amplifying function is performed by a transistor (contrast this with RTL and TTL). Operation: With the simplified circuit shown in the picture the negative bias voltage at the base is required to prevent unstable or invalid operation. In an integrated circuit version of the gate, two diodes replace R3 to prevent any base current when one or more inputs are at low logic level. Alternatively to increase fan-out of the gate an additional transistor and diode may be used. The IBM 1401 used DTL circuits almost identical to this simplified circuit, but solved the base bias level problem mentioned above by alternating NPN and PNP based gates operating on different power supply voltages instead of adding extra diodes. Advantages of DTL: One advantage of digital circuits when compared to analog circuits is that signals represented digitally can be transmitted without degradation due to noise. For example, a continuous audio signal, transmitted as a sequence of 1s and 0s, can be reconstructed without error provided the noise picked up in transmission is not enough to prevent identification of the 1s and 0s. An hour of music can be stored on a compact disc as about 6 billion binary digits. In a digital system, a more precise representation of a signal can be obtained by using more binary digits to represent it. While this requires more digital circuits to process the signals, each digit is handled by the same kind of hardware. In an analog system, additional resolution requires fundamental improvements in the linearity and noise charactersitics of each step of the signal chain. Computer-controlled digital systems can be controlled by software, allowing new functions to be added without changing hardware. Often this can be done outside of the factory by updating the products software. So, the products design errors can be corrected after the product is in a customers hands. Information storage can be easier in digital systems than in analog ones. The noise-immunity of digital systems permits data to be stored and retrieved without degradation. In an analog system, noise from aging and wear degrade the information stored. In a digital system, as long as the total noise is below a certain level, the information can be recovered perfectly. Disadvantages: In some cases, digital circuits use more energy than analog circuits to accomplish the same tasks, thus producing more heat. In portable or battery-powered systems this can limit use of digital systems. For example, battery-powered cellular telephones often use a low-power analog front-end to amplify and tune in the radio signals from the base station. However, a base station has grid power and can use power-hungry, but very flexible software radios. Such base stations can be easily reprogrammed to process the signals used in new cellular standards. Digital circuits are sometimes more expensive, especially in small quantities. The sensed world is analog, and signals from this world are analog quantities. For example, light, temperature, sound, electrical conductivity, electric and magnetic fields are analog. Most useful digital systems must translate from continuous analog signals to discrete digital signals. This causes quantization errors. Quantization error can be reduced if the system stores enough digital data to represent the signal to the desired degree of fidelity. The Nyquist-Shannon sampling theorem provides an important guideline as to how much digital data is needed to accurately portray a given analog signal. In some systems, if a single piece of digital data is lost or misinterpreted, the meaning of large blocks of related data can completely change. Because of the cliff effect, it can be difficult for users to tell if a particular system is right on the edge of failure, or if it can tolerate much more noise before failing. Digital fragility can be reduced by designing a digital system for robustness. For example, a parity bit or other error management method can be inserted into the signal path. These schemes help the system detect errors, and then either correct the errors, or at least ask for a new copy of the data. In a state-machine, the state transition logic can be designed to catch unused states and trigger a reset sequence or other error recovery routine. Embedded software designs that employ Immunity Aware Programming, such as the practice of filling unused program memory with interrupt instructions that point to an error recovery routine. This helps guard against failures that corrupt the microcontrollers instruction pointer which could otherwise cause random code to be executed. Digital memory and transmission systems can use techniques such as error detection and correction to use additional data to correct any errors in transmission and storage. On the other hand, some techniques used in digital systems make those systems more vulnerable to single-bit errors. These techniques are acceptable when the underlying bits are reliable enough that such errors are highly unlikely. TTL Logic Circuit: Transistor-transistor logic (TTL) is a class of digital circuits built from bipolar junction transistors (BJT) and resistors. It is called transistor-transistor logic because both the logic gating function (e.g., AND) and the amplifying function are performed by transistors (contrast this with RTL and DTL). TTL is notable for being a widespread integrated circuit (IC) family used in many applications such as computers, industrial controls, test equipment and instrumentation, consumer electronics, synthesizers, etc. The designation TTL is sometimes used to mean TTL-compatible logic levels, even when not associated directly with TTL integrated circuits, for example as a label on the inputs and outputs of electronic instruments. *TTL contrasts with the preceding resistor-transistor logic (RTL) and diode-transistor logic (DTL) generations by using transistors not only to amplify the output but also to isolate the inputs. The p-n junction of a diode has considerable capacitance, so changing the logic level of an input connected to a diode, as in DTL, requires considerable time and energy. As shown in the top schematic at right, the fundamental concept of TTL is to isolate the inputs by using a common-base connection, and amplify the function using a common emitter connection. Note that the base of the output transistor is driven high only by the forward-biased base-collector junction of the input transistor. The second schematic adds to this a totem-pole output. When V2 is off (output equals 1), the resistors turn V3 on and V4 off, resulting in a stronger 1 output. When V2 is on, it activates V4, driving 0 to the output. The diode forces the emitter of V3 to ~0.7 V, while V4 base-emitter junction and V2 collector-emitter junction pull its base to a voltage ~0.7, turning it off. By removing pull-up and pull-down resistors from the output stage, this allows the strength of the gate to be increased without proportionally affecting power consumption. TTL is particularly well suited to integrated circuits because the inputs of a gate may all be integrated into a single base region to form a multiple-emitter transistor. Such a highly customized part might increase the cost of a circuit where each transistor is in a separate package, but, by combining several small on-chip components into one larger device, it conversely reduces the cost of implementation on an IC. As with all bipolar logic, a small current must be drawn from a TTL input to ensure proper logic levels. The total current drawn must be within the capacities of the preceding stage, which limits the number of nodes that can be connected (the fanout). All standardized common TTL circuits operate with a 5-volt power supply. A TTL input signal is defined as low when between 0V and 0.8V with respect to the ground terminal, and high when between 2.2V and 5V (precise logic levels vary slightly between sub-types). TTL outputs are typically restricted to narrower limits of between 0V and 0.4V for a low and between 2.6V and 5V for a high, providing 0.4V of noise immunity. Standardization of the TTL levels was so ubiquitous that complex circuit boards often contained TTL chips made by many different manufacturers selected for availability and cost, compatibility being assured; two circuit board units off the same assembly line on different successive days or weeks might have a different mix of brands of chips in the same positions on the board; repair was possible with chips manufactured years (sometimes over a decade) later than original components. Within usefully broad limits, logic gates could be treated as ideal Boolean devices withou t concern for electrical limitations. Advantages of TTL Logic circuit: Advantages of TTL logic family, one should have a basic idea about RTL, DTL etc. Diode logic (DL) uses diodes to implement logical functions like AND and OR. But the disadvantage is that it can not perform NOT operation. As AND and OR are not complete functions by themselves, they can not perform several logic functions without NOT. Hence, there was a need for some device which can perform a NOT function as diodes can not. That device is a transistor. Then came the DTL which uses a transistor along with diodes. As a transistor can act as an inverter, NAND (NOT-AND) NOR (NOT-OR) operations can be performed. But this logic uses several diodes which will slow down its operation. Due to the delay offered by them, the logic levels may sometimes change i. e. 0 t0 1 or 1 to 0. Then came TTL. This logic uses a multi emitter transistor, a transistor with many emitter terminals. As every emitter is nothing but a diode, this logic eliminates the use of all diodes. This is the major advantage. As transistor becomes ON and OFF much rapidly than a diode, switching time will be faster. TTL, or Transistor-transistor logic replaced resistor-transistor logic, and used much less power. The TTL family is very fast and reliable, and newer faster, less power-consuming, etc. types are always being developed. In TTL (Transistor-Transistor Logic), think that the device using this technology is made from several transistors. Another advantage is that many more chips employ this REFRENCES: www.wikipidia.com www.google.com www.sparnotes.com

Teenage Runaways :: Journalistic Essays

Teenage Runaways A news bulletin flashed across the television. Interrupting my favorite program, a news reporter announced, "Missing teenagers." The reporter went on to state that a group of young teenagers had been reported missing for the last twenty-four hours. It was later reported that the teenagers had run away, and they had left a note demanding more independence. The teenagers were from wealthier homes; therefore, the parents of the missing children could not understand the reason their children left home. The teenagers later stated, "We are almost grown; give us our space." Teenage runaways are becoming a problem in America. Each year, many teenagers run away from home because of troubles with discipline, communication, and attention. The first girl that the news reporter interviewed said, "The discipline in my house is out of control." The girl continued to give examples to back up her statement. She said that she couldn't be two minutes late for her curfew. She would be grounded a week for every minute she was late. There were to be no phone calls after 9:30 p.m. She couldn't talk to boys on the phone at all. If she was caught breaking the rules, she lost all of her telephone privileges. She had to have an adult with her at all times. Her last statement was, "I know my parents are doing all of this out of love, but give it a rest. Let me grow up!" The reporter asked another girl a few questions. The girl began the interview with the statement, "My parents do not understand me. I know they are trying, but give me a break. They want to talk to me all the time. Our communication is outrageous." The girl continued to tell the news reporter about the problem. She said that her mother wanted to know about everything going on in her life. Her mother wanted to talk about her sexual experiences; she wanted to know how it felt to be drunk, and her mom would ask her daughter to share her spiritual thoughts with her. "My mom wants to be my friend. I understand that, but some things are better left unsaid," the girl said in closing. The last teenager that the reporter talked to was a young boy.

Progeria Essay -- Disease, Disorders

Progeria is a rare, fatal, genetic condition that comes from the Greek word progeros meaning prematurely old. In the greek language, the word ‘pro’ means before and the word ‘geras’ means old age. Another name for progeria is Hutchinson-Gilford Progeria Syndrome. Hutchinson-Gilford Progeria Syndrome (HGPS) was first described in 1886 by Dr. Jonathan Hutchinson and also in 1897 by Dr. Hastings Gilford in 1897 – both in England. Hutchinson- Gilford Progeria Syndrome is reported about 1 in 8 million newborns (Parker 16). Hutchinson-Gilford Progeria Syndrome equally affects both sexes and races of children and gives them an appearance of rapid aging (Nordqvist 1). The symptoms of this disease show around eighteen to twenty-four months of age. Some of the symptoms are growth failure during the first year of birth, narrow shrunken or wrinkled face, baldness, loss of eyebrows or eyelashes, macrocephaly, open soft spot, small jaw, dry scaly skin, limited range of motion, and delayed or absent teeth (Brown). To help with the diagnoses of this disease, an overall look of the symptoms are used and radiography is also used. Radiography is used to determine bone density and body composition, such as body fat and muscle. For example, when taking x-rays of the skull, the craniofacial bones are disproportioned and when taking x-rays of the hands, the terminal phalanges are radiolucent (Sarkar,Shinton 312). Blood tests are done to analyze cardiovascular risk factors and blood counts, urine tests are done for sugar and proteins, photographs to study growth problems, EKG and heart ultrasound to study the heart and blood vessels, lung function tests to measure energy consumption and lung capacity, hearing tests, skin biopsy to examine cellular ch... ...uture looks promising for a treatment or cure to help these children live a longer life. Works Cited Brown WT. Progeria. In: Kliegman RM, Behrman RE, Jenson HB, Stanton BF, eds. Nelson Textbook of Pediatrics. 18th Ed. Philadelphia, Pa: Saunders Elsevier; 2007: chap 90 Nordqvist,Christian. "What Is Progeria?." Medical News Today. MediLexicon, Intl., 13 May. 2009. Web. 20 Feb. 2012. http://www.medicalnewstoday.com/articles/146746.php Parker, James N., and Philip M. Parker. Progeria: A Medical Dictionary, Bibliography, and Annotated Research Guide to Internet References. San Diego, CA: ICON Health Publications, 2004. Progeria." Progeria Research Foundation. Lustig,Megan, 14 Feb. 2000. Web. 20 Feb. 2012. . Sarkar, P., and R. Shinton. "Hutchinson-Guilford Progeria Syndrome." Hutchinson-Guilford Progeria Syndrome (2001): 312-17. Progeria Essay -- Disease, Disorders Progeria is a rare, fatal, genetic condition that comes from the Greek word progeros meaning prematurely old. In the greek language, the word ‘pro’ means before and the word ‘geras’ means old age. Another name for progeria is Hutchinson-Gilford Progeria Syndrome. Hutchinson-Gilford Progeria Syndrome (HGPS) was first described in 1886 by Dr. Jonathan Hutchinson and also in 1897 by Dr. Hastings Gilford in 1897 – both in England. Hutchinson- Gilford Progeria Syndrome is reported about 1 in 8 million newborns (Parker 16). Hutchinson-Gilford Progeria Syndrome equally affects both sexes and races of children and gives them an appearance of rapid aging (Nordqvist 1). The symptoms of this disease show around eighteen to twenty-four months of age. Some of the symptoms are growth failure during the first year of birth, narrow shrunken or wrinkled face, baldness, loss of eyebrows or eyelashes, macrocephaly, open soft spot, small jaw, dry scaly skin, limited range of motion, and delayed or absent teeth (Brown). To help with the diagnoses of this disease, an overall look of the symptoms are used and radiography is also used. Radiography is used to determine bone density and body composition, such as body fat and muscle. For example, when taking x-rays of the skull, the craniofacial bones are disproportioned and when taking x-rays of the hands, the terminal phalanges are radiolucent (Sarkar,Shinton 312). Blood tests are done to analyze cardiovascular risk factors and blood counts, urine tests are done for sugar and proteins, photographs to study growth problems, EKG and heart ultrasound to study the heart and blood vessels, lung function tests to measure energy consumption and lung capacity, hearing tests, skin biopsy to examine cellular ch... ...uture looks promising for a treatment or cure to help these children live a longer life. Works Cited Brown WT. Progeria. In: Kliegman RM, Behrman RE, Jenson HB, Stanton BF, eds. Nelson Textbook of Pediatrics. 18th Ed. Philadelphia, Pa: Saunders Elsevier; 2007: chap 90 Nordqvist,Christian. "What Is Progeria?." Medical News Today. MediLexicon, Intl., 13 May. 2009. Web. 20 Feb. 2012. http://www.medicalnewstoday.com/articles/146746.php Parker, James N., and Philip M. Parker. Progeria: A Medical Dictionary, Bibliography, and Annotated Research Guide to Internet References. San Diego, CA: ICON Health Publications, 2004. Progeria." Progeria Research Foundation. Lustig,Megan, 14 Feb. 2000. Web. 20 Feb. 2012. . Sarkar, P., and R. Shinton. "Hutchinson-Guilford Progeria Syndrome." Hutchinson-Guilford Progeria Syndrome (2001): 312-17.

Models of Decision Making :: Business Management

MODELS OF DECISION MAKING: ïÆ'Ëœ SWOT Analysis Model ïÆ'Ëœ Poster’s Five Forces Analysis ïÆ'Ëœ PEST Analysis SWOT Analysis SWOT Analysis is the most common and renowned model for decision making in the business world today. It is used for conducting the audit, study and analyze the overall strategic position of the business and the environment in which the business operates SWOT is an abbreviation of Strengths, Weaknesses, Opportunities and Threats. The main objective of SWOT analysis is to devise the best strategy for the organization, using it to prepare the business model for the company while keeping in view the resources, capabilities and constraints that are applicable. It is in fact used to assess the internal potential of the organization and how it can be utilized to exploit the avenues available in the environment. It takes into consideration all the favorable and unfavorable factors associated with the organization. This tool when used consistently can help in the predicting the future outcome and including those forecasts in the organization’s strategy. Conducting SWOT analysis is not a complex task but includes a very simple and interesting activity. It also includes brainstorming sessions. SWOT analysis may be used to develop the business idea, assessing an opportunity to make an acquisition, analyzing a potential partnership or making decision about a brand, product, an investment opportunity. SWOT analysis is conducted using a template which is usually in the form of a grid and consists of four sections. An example of the template is produced below: STRENGTHS Financial Resources Human Resource Market Access Brands Patents Copy Rights Technology Infrastructure Quality Cost minimization Effective management Geographical edge Expertise and Experience Backward and Forward Integration Other assets WEAKNESS Cash shortage or lack of access to financial resources Lack of access to market Incompetent human resource and management Lack of infrastructure Non availability of technology Lack of competitive strengths Ineffective supply chain management Narrow Product Range Poor Decision Making Huge Debts High employee turnover Obsolete equipment Complex decision making process Large wastage of raw material OPPORTUNITIES New market New Government policy or change in recent policy Lifestyle or industry Niche market Increase in level of income of individuals New Products and services THREATS Political factors Legislative issues Environmental factors High turnover of staff Takeover by a big giant New technology by competitor Disagreement with key contractors and customers Seasonal impacts Change in attitude, tastes or lifestyle International market impacts on local market Change in the market demand Ever changing technology Price war leading to decrease in profitability Increased competition leading to access capacity Lets have a view on each of the four factors: Strengths: Strengths are the competitive edge or the capabilities an organization has to be utilized when competing with its competitors.

Philippines Economy Essay

Philippines has displaced Indonesia as Asean economic leader — S&P I consider this as a good news for us Filipinos. We may not feel the economic growth for now but it’s actually a good thing that we have indicators of how well or poor our economy is doing. This article only means that we will now be able attract more investors to invest in the Philippines. More foreign investors means more job opportunities just like jobs for construction workers. And yes, it is not permanent but if this will continue, life will be a lot easier for the future generations. Our concern should not just be for ourselves but for the future of our country. We need to work the common good. We should all be positive in dealing with our problems and consider news like this as a blessing. More positive news like this is an indication that our economy is doing very well. It feels really good to know that this is actually happening. Despite all that we have encountered in the past years, during the past administration, we are still able to survive and are trying to improve even more. If we really want to contribute to the growth of our economy, we should learn to be productive. Don’t contribute to the growing rate of unemployment. Look for a stable job instead to help feed your family and in that simple way, you can greatly help the economy of our nation. Anything worth having is worth working hard for. Those things that we have quickly achieved will not last long. So we have to continue to work hard for ourselves and for other people. And little by little, we will be able to save our nation. Let us believe in what our leader can do and what we can do for our country. News like this is favorable to us. This only means that our President is really trying to fulfill his promises. Philippines is fastest growing Asian country for first quarter of 2013 I believe that this is more of a reminder for us to do the best that we can do to help our country. This article shows two sides of the story – the negative and the positive which I consider a good thing. Good thing because it depicts reality. â€Å"Philippines is fastest growing Asian country for first quarter of 2013,† only for the first quarter, not for the whole year. Yes, we are just halfway through the year. But what I mean is, nothing is permanent and everything doesn’t happen in a blink of an eye. With all the bad news that we can hear everyday, having this kind of article does not mean that we are able to get through it all. I am not trying to be negative. I just want to give emphasis to those negative things that we can turn into positive. The Philippines is still facing many challenges. One of which is still the growing rate of unemployment. I would like to give emphasis on issues of job mismatch. I believe that the only way to solve this is through education. For me, we should never stop learning. Even when we graduate from school and even when we are already working. We have to continue to enhance our skills to do better things. Before students graduate from High School, they should already have an idea of what they want to become in the future. That will bring out the best in themselves. And when they graduate, they have to look for a job that they love and they will never get tired of doing it. How is this possible? Let everyone be informed of the importance of education. Continue to inspire and Motivate. Share stories of hope. Pay it forward. Economic Expansion slows down in Japan This is kind of surprising to know but I believe they can get over this. They are very hardworking, very creative, unique and one of the countries we all look forward to. With how they are able to maintain a good economy, good people, that is something. But then again, let’s face the reality. Japan’s public debt surpassed the 1 quadrillion yen ( £6.7tn) mark last week and the country needs a strong recovery to boost tax revenues enough to begin reducing its debt burden. It will raise pressure on the leader. Japan has always been competitive and this is a challenge for them. Many of Japan’s corporations have enjoyed higher profits due to the yen’s fall against other currencies, boosting the value of their overseas earnings when counted in yen terms. The recovery in exports has been a boon for global corporations, such as Toyota.But corporate investment has remained flat, falling 0.1% in April to June. Residential investment also weakened, despite signs of a recovery in housing construction. Meanwhile, wages have risen only for some workers, accentuating concerns over whether household income will keep pace as prices rise under the government’s campaign to end deflation through extreme monetary easing.

Topic-Morgan Stanley’s Return on System Noninvestment

1. Morgan Stanley underinvested in information technology because CEO of the firm, Philip Purcell believed that the market’s comeback would happen slowly and therefore he focused his business strategy on maximizing profit instead of generating revenue. 2. The merger of the Morgan Stanley with the Dean Witter proved to be unfruitful because it created a digital, cultural and philosophical divide which was extremely difficult to overcome. 3. The strategic objectives of information system are as following-:  ·   The overwhelmed broker desktop workstations have been replaced by new systems which are better integrated with backened systems so that brokers have a better view of client portfolios.  ·   New systems have been uploaded so that brokers will have access to all relevant client data at once, including transaction history, contact history and portfolio performance.  ·   The company also rolled out a new tax reporting application that automatically reconciles gains and losses and allows user to download information from its client website into popular tax programs.  · The quality of the website was upgraded i.e it was made more attractive and informative as per customer demand.  · The salaries and expense accounts of the brokers were increased.  ·   The intellect executives have been assigned the task of managing the firm. 4.I would provide the following services-:  · Free online form for investors.  · Credit cards will be issued.  ·   Financial transactions will be allowed using Automatic Teller Machines(ATMs).  · Standing orders and direct debits will be facilitated so that payments for bills can be made automatically.  · Online deal with the clients which will save a plenty of time. Yes, according to me the Morgan Stanley’s plan for an integrated client information system are worthwhile because it generated an income of dollar 1.96 billion in June 2006. 5. Other than new system, following amendments have to be made at Global Wealth Management Group to restore profit and revenue collection-:  · Introduction of senior executives in the main management of the company so that it will be knowledge as well as profit oriented.  · Frequent schemes should be laid down for the customers which seems to be beneficial to them.  ·   A tight management to strictly follow all the rules of the company.  ·   A customer friendly environment should prevail. References topic- â€Å"banking services† dated 19th june 2007      

Old Spice Marketing

Old Spice is an exceptional brand founded on a rich history. It has succeeded in transforming itself from a brand that was more focused towards my generation’s grandparents to a new millennium sensation for younger crowds to utilize by using the market penetration product strategy. Proctor and Gamble currently owns the Old Spice brand and takes up a considerable amount of the men’s grooming market segment. Old Spice is still managing to maintain a competitive advantage and is growing toward its peak in its product life cycle with little product attributes that differentiate themselves from their competitors.Proctor and Gamble is currently expanding Old Spice’s product mix and maintains competitive pricing. Old Spice’s brand is promoted a highly rated advertising strategy and distributes its products intensively to retailers and wholesalers. The creator of Old Spice is George Schultz. He was introduced to the grooming market when he was 19 years old by work ing as a salesman for his father, William Schultz. William’s company, Schulton Company, in the Bronx, New York in the mid 1930s. Schulton Company, originally named the Lightfoot Schultz Company, was formed in the 1920s and sold soap and toiletries.William Schultz came to the conclusion that he would never become wealthy selling a private label product during the Depression and decided to search for a product that he could trademark and capture the public eye. He met with Enid Edson, an artist, and searched for label designs through intensive research. It was only soon after when William Schultz developed the first Old Spice product. It was a female fragrance that was developed â€Å"from a memory of a rose jar his mother kept in the house, a combination of roses, cloves, herbs, and other spices, and called his new line of toiletries Early American Old Spice for Women. While this was happening, George Schultz pursued his chemical engineering degree while continuing to make mo ney from being a salesman for Schulton. He became the plant manager shortly after and moved Schulton to its current site in Clifton in 1946. William Schultz passed away in 1950 and George Schultz was selected as president of Schulton and continued to build the company. Proctor and Gamble then bought Old Spice in 1990. Old Spice market segmentation is now targeted towards the younger generation, typically ages fifteen and up, who are intending the look their best and smell genuinely masculine.Also, the brand is reaching out to females who want their partners to have masculine-scented grooming products. There are currently three lines of the Old Spice brand: High Endurance, Classic, and Red Zone. High Endurance is the basic line, Classic contains the original scent of Old Spice, and Red Zone is the higher-end of the brand line. This allows for market segmentation to be split even more towards the older crowd who enjoy the original scent of Old Spice, and also to those who enjoy the ne wer variety of scents. In 2011, Proctor and Gamble held 43% of the men’s grooming industry’s sales and currently selling at $66. 47 per share.Throughout the previous years Proctor and Gamble has been consistent with the market trend, including the economic downturn. However, Proctor and Gamble has been staying ahead of the market price per share by a large margin. Old Spice’s product brand has evolved little over time. Its label has a consistent nautical theme to it. Its logo started off with a sailing vessel as a trademark. The original ships used on their products were the Grand Turk and the Friendship. In 1992, these tall ships were replaced with a yacht, giving the brand a more modern feel. Today, Old Spice uses the original tall ship theme that it originally used.Old Spice is involved in a wide brand extension as well. Starting off with aftershave lotion and shaving soap, the brand has extended to deodorant sticks, body wash, body spray, and other male groo ming products. As stated before, Old Spice was originally designed for women, but now is predominantly a male brand. It is amazing how successful Old Spice has been even though it has little product attributes that give them a sustainable competitive advantage. One of its product attributes include the distinctive red appearance that the brand has consistently kept since it was first developed.When you are in a men’s grooming section and you see the red products, you know that it is Old Spice. Also, it has developed a wide variety of different scents in the 2000s. Other than that, Old Spice has relied heavily on their advertising method that I will elaborate on later in this paper. I would argue that the products’ life cycle is currently in between the growth and maturity stage. Old Spice has been able to maintain its competitive brand since the early 1900s and continues to dominate the men’s grooming segment.The Old Spice brand is presently attempting to expand its product mix. This directly represents their product strategy. They are focusing on market penetration and diversification. Market penetration is defined as â€Å"finding new customers for existing products. † Diversification in terms of marketing is defined as â€Å"developing new products and cultivating new markets. Old Spice is diversifying their products and potentially reaching out to new customers by doing so. From the Old Spice website, you can buy products that are not directly related to the male grooming market segment.One product that caught my attention was the deodorant protector. I am not quite sure why someone would need a deodorant protector, but maybe it is a way to show that the Old Spice product is valuable and a prized possession. The next product that caught my attention was a shirt with the famous â€Å"I’m on a horse† quote spoken by Isaiah Mustafa in an Old Spice commercial. This product mix shows that Old Spice is taking risks in e xpanding their product selection and is willing to reach into other product lines. Product development of Old Spice dates back from 1937 to today.In 1937, Old Spice’s first product, a female fragrance, was introduced and the first male products, a shaving soap and aftershave lotion was developed one year later in 1938. The product appearance is consistent with the nautical theme as seen with the buoy-shaped bottle and clipper ship logo on the front. Also, the brand kept its cursive Old Spice logo that signifies its historical lasting. After Old Spice was bought by Proctor and Gamble in 1990, the tall ship logo that Old Spice kept prevalent throughout the 20th century was modified to a yacht logo in February of 1992.Throughout the early 2000s, Old Spice has introduced various new scents, such as: After Hours, Komodo, Matterhorn, Aqua Reef, Swagger, Fiji, Cyprus, and many more. In 2008, the Old Spice brand decided to reintroduce its original scent to reach back to the brandâ₠¬â„¢s origin. This is shown by a a quote on the back of some Old Spice products that read, â€Å"The original. If you’re grandfather hadn’t worn it, you wouldn’t exist. They also replaced the glass buoy-shaped bottles to plastic for durability and replaced the gray stoppers with red ones to be consistent with the red theme that Old Spice is known for.Proctor and Gamble has continued to keep Old Spice competitive in the male grooming market segment. The price of Old Spice products is either equal to or just slightly above its main competitors. Some of its closest important include Degree, Axe, Right Guard, Dial, Dove, Olay, and Nivea. In Wal-Mart, Old Spice deodorant typically sales for around $3. 97. This price gives them an advantage by providing the psychological factor to their consumers that Old Spice is a top brand product since it costs more than its primary competitors. Degree deodorant sales for $3. 87, Axe for $3. 47, and Right Guard for $3. 2. Right G uard and Degree brands are geared more toward the athlete hygienic market while Old Spice reaches out to not only that, but also toward men who just want to smell good. The Gillette brand is a competitive product with Old Spice but is owned by Proctor and Gamble and contributes to Proctor and Gamble’s total market share. Old Spice distributes its products through an intensive distribution process. This process requires â€Å"the manufacturer to gain exposure through as many wholesalers and retailers as possible. † Some retailers that Old Spice distributes to are Wal-Mart, K-Mart, Target, and ShopRite.Wholesaler distribution includes convenience stores like CVS Pharmacy, Walgreens, Rite Aid, and small â€Å"mom and pop stores. † Old Spice is considered to be a product that many men need and is pushed through the market. Since Old Spice are a part of Proctor and Gamble, their products can be shipped out with other Proctor and Gamble products. This results in a ver y cost-effective distribution method for Proctor and Gamble. However, Old Spice may be involved with some difficulty when their business partners become resistant and slows down the distribution process, creating a thin line between partners and competitors.They become resistant because they may expect more of a profit from Proctor and Gamble since the company is so successful. Old Spice should consider distributing products on their own to reduce these conflicts and clear congestion in the distribution process. Old Spice packaging is in both gift sets and per unit that dates back to 1938. The original gift set packaging were cardboard boxes protected with lithograph thin wood veneer made by the Hull Pottery Company. The packaging had printed on it the ship Grand Turk, Mount Vernon, Brig Experiment, Friendship, and Recovery.The first major change in the gift set packaging was in 1955, replacing the wood-colored box with a solid red and giving the tall ship a more contemporary look b y whitening the sails and blackening the hull. Shortly after, in 1963 a gold compass was imprinted on the red gift set box and remained this way until 1970. Ten years later the gift set cover consisted of a series of copies of large traditional clipper ships that include the Hamilton, Wesley, Salem, and Birmingham. In 1977, four different gift set cover designs were introduced that included a collection of watercolor prints.These prints were of scenic harbors, such as the New Orleans Harbor, San Francisco Harbor, Savannah Harbor, and Mystic Harbor. Then, in the 1980s, the gift set packaging top was covered with a modern print of the products inside the package. Today, the Old Spice gift set maintains the print of products inside the package or contains a see through cover so the consumers can view the products themselves. The package remains red, the words remain cursive, but the red is a darker shade than the well-known bright red. Individual packaging per Old Spice product were fo r the original after-shave and cologne in the early 1940s.The box was wrapped in dark red paper and the glass bottles were white and buoy-shaped to display the nautical image that Old Spice portrays. The Old Spice logo consisted of cursive letters with the words â€Å"Early American† above â€Å"Old Spice† and had had scrollwork surrounding the lettering. In the late 1950s and early 1960s, the scrollwork was removed and the Old Spice letters were made larger. Today, the Old Spice individual packaging varies but has a consistent nautical theme that aims toward various consumers. Old Spice boosted its popularity and sales by a large margin when they launched the â€Å"Smell like a man, man† campaign in July of 2010.It was a commercial starring Isaiah Mustafa that immediately reached out to women by starting the video with â€Å"Hello, ladies. † He then continued convincing women that their man can smell like he is good looking by saying, â€Å"Look at your man. Now back at me. Now back at your man. Now back to me. Sadly, he isn’t me, but if he stopped using ladies’ scented body wash and switched to Old Spice, he could smell like he’s me. † The commercial ended with Mustafa obviously stating, â€Å"I’m on a horse† while sitting backwards on one. This video gained mass amounts of attention and had more than 6. million views on YouTube in just one day! This campaign was also promoted by creating a bathroom set with Mustafa, also known as the â€Å"Spice Man,† standing with just a towel on. Fans could then send the Spice Man questions on from Facebook and Twitter and four writers rapidly crafted responses to those questions that the Spice Man then answered with. There were 65 of these response videos uploaded and drew up to over 5. 2 million views on YouTube. In conclusion, Old Spice is a widely successful brand that was founded on a rich history during the Great Depression.Since then, the brand managed to reach millions of consumers to become one of the most popular male grooming products on the market today. They did so with little modifications to product packaging and appearance. Proctor and Gamble was a huge factor in Old Spice’s success and continues to lead Old Spice through it’s growth stage in its product life. Their intensive distribution strategy and competitive pricing puts them on top and helps Old Spice maintain about 43% of the men’s grooming market. Old Spice’s nautical theme is strong, confident, and masculine.Like the product says, â€Å"If your grandfather hadn’t worn it, you wouldn’t exist. † Works Cited Berner, Robert. â€Å"Old Spice's Extreme Makeover. †Ã‚  Businessweek. com. Bloomberg Businessweek, 01 Nov. 2004. Web. 12 Mar. 2012. . Cover, John C. Proctor and Gamble: A Marketing Technique. 1967. Print. Newman, Andrew A. â€Å"Old Spice Argues That Real Men Smell Good. †Ã‚  Nytimes. com. New York Times. Web. 12 Mar. 2012. . â€Å"Old Spice. †Ã‚  Old Spice.Web. 12 Mar. 2012. . â€Å"Old Spice Collectibles. †Ã‚  Old Spice Collectibles. Web. 25 Apr. 2012. . â€Å"PG: Summary for Procter ; Gamble Company (The) – Yahoo! Finance. †Ã‚  Yahoo! Finance. Web. 12 Mar. 2012. . â€Å"Procter ; Gamble. †Ã‚  PG. com Home: Sustainability, Company, Brands. Web. 12 Mar. 2012. . â€Å"Proctor and Gamble. †Ã‚  United States American History. Web. 12 Mar. 2012. .